Munich (ots) - In the ADAC GT Masters, the color pink now stands for green thinking: As a new series partner, the water technology company BWT, whose trademark is the eye-catching color pink, is working with the ADAC for more sustainability on the racetracks of the International German GT Championship one. True to the message “Change the world, sip by sip”, the paddock will become a “Bottle Free Zone” in the long-term partnership between BWT and the ADAC GT Masters.
The goal: to reduce unnecessary transport of drinking water and at the same time avoid the use of one-way bottles. In the future, spectators and teams will be able to exchange one-way bottles in the paddock for refillable water containers from BWT, which can be refilled at BWT water dispensers. This means that thousands of one-way bottles can be dispensed with on every race weekend. The partnership between BWT and the ADAC GT Masters is also clearly visible in the context of extensive advertising measures relating to the race track.
"We are delighted to be able to welcome BWT as a partner in the ADAC GT Masters who is passionately involved in motorsport," says ADAC Sports President Hermann Tomczyk. “BWT is not only flying its flag as a brand, it also offers real sustainable added value for the racing series. That makes the commitment all the more valuable. The fact that, thanks to BWT, for example, we are making thousands of one-way bottles in our paddock superfluous this season is a strong signal.
“We are also very happy about the partnership as series sponsor of the ADAC GT Masters. We have known each other for many years and a small dream is coming true for us to make our technologies for perfect drinking water available to everyone right on the racetrack. After the ADAC headquarters was declared a BWT Bottle Free Zone last year, this is now a logical, consistent and beautiful step. We start first in the paddock and in the VIP area and then try to make the spectator areas free of disposable water bottles as quickly as possible. For us, the commitment is more than just sponsoring, it is a real affair of the heart to make our contribution to avoiding unnecessary plastic waste and, associated with it, to make the world a little bit better. Around a million plastic bottles are produced worldwide every minute, which are then transported around the globe, generating unnecessary CO2 emissions and tons of plastic waste. We all live on a "plastic planet". The flood of plastic is steadily increasing and so-called microplastics can be found everywhere - in the air, in the soil, in our food, our bodies and in water. A big problem for people and the globe. Counteracting this problem is both a mission and a mandate for BWT ”, says CMO of the BWT Group Lutz Hübner.
Lars Soutschka, board member ADAC e. V., adds: “BWT immediately impressed us with the idea of turning the paddock of the ADAC GT Masters events into a 'Bottle Free Zone'. Together with BWT, we will continue to develop the events of the International German GT Championship from a sustainable perspective as part of our long-term partnership. We look forward to exciting joint projects. In the ADAC GT Masters, pink will be the new green in the coming years. "
BWT has been involved in motorsport for many years and has also been present in the ADAC GT Masters since 2017. This season, BWT is partner of the new Aston Martin Cognizant Formula One Team, for which the four-time Formula 1 world champion Sebastian Vettel competes. Away from the racetrack, the water experts invest in research and development, the findings of which in turn flow into racing. BWT is a pioneer, especially in the area of membrane technology, such as that used in hydrogen-powered vehicles, and shows that this technology also has a great future in racing.
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Posted by: ADAC
The text is a press release from ADAC. The text was not edited or changed by our editorial team.