S.Oliver boss warns of drastic corona measures

s`Oliver, about dts
s`Oliver, about dts
A second lockdown is allowed in the opinion of the S.Oliver boss.

Claus-Dietrich Lahrs did not give. He already found the first "extremely brave", he told the "Handelsblatt".

In the meantime, the "high price we are paying with the global countermeasures" is known. In Germany he often encountered the deceptive feeling that the worst was already behind you. But the truth is: “This pandemic has provoked a global economic crisis.” His recommendation: “We have to learn to live with the virus. Without hysteria and the associated hard lockdowns. ”Despite the difficult environment, the S.Oliver Group feels financially strong enough to invest heavily. "In the next five years we will be spending around 150 million euros: for logistics, IT, new software including AI solutions, new branches and international expansion," announced Lahrs. In addition, the head of the family company from Rottendorf wants to double sales in the next few years from the most recent 1,3 billion euros. Corona does not change anything about this goal. For the current year, however, he is expecting a slump in sales that “should be between 15 and 20 percent”. The group of companies, which also includes brands like Liebeskind and Comma, could even use the crisis to buy more brands. This is not planned in the short term, said Lahrs, who was previously CEO of Hugo Boss and Bottega Veneta, among other things. But he also says: "We would definitely dare to make such takeovers."