On average, about 2021 billion euros would be earned in the seasons 2022/2024 to 2025/1,1, DFL managing director Christian Seifert said on Monday. In the previous 4-year period, it was around 60 million euros more per year.
Given the circumstances, this is a "decent result," said Seifert with regard to the corona crisis. The rights to broadcast the live Bundesliga games are largely shared between the pay-TV broadcaster Sky and the DAZN streaming platform. Sky will therefore broadcast the games on Saturday afternoon, DAZN will get the Friday and Sunday games. The TV broadcaster Sat.1 secured a rights package to broadcast several individual games on free TV. As in previous years, ARD, ZDF and Sport 1 receive smaller rights packages for summaries. Axel-Springer-Verlag has obtained rights to broadcast summaries on the Internet and on digital outdoor advertising platforms, for example at train stations and airports. The ARD also receives radio rights for FM and for the distribution on the Internet. Amazon had apparently held back in the bidding competition.