The development of franchises, such as Disney has succeeded in with the Marvel superhero world “Avengers” or the film “Frozen”, will play a greater role for Netflix in the future. The aim is to increase the financial benefits of the films and series through the sale of fan articles.
For example, the series “Stranger Things”, “The Witcher” or the superhero series “The Umbrella Academy” are Netflix productions that are suitable as franchises, according to the company boss. Netflix has 193 million subscribers in 190 countries, making it the global market leader. Hastings sees the reason for its success in the way he runs his company: without rules. “Our employees are used to thinking for themselves. They organize themselves and don't wait for the management in California to give them instructions. "