“More and more customers rely on reviews and product rankings on the Internet. But there is also a lot of trickery here, "said Lambrecht of the" Rheinische Post ".
She announced that she would “shortly” introduce a law that would “ensure more honesty and transparency in evaluations and rankings of products and services”. "This will enable consumers to see why the algorithm outputs a certain ranking." In addition, the draft will contain regulations to protect against falsified consumer reviews, said the consumer protection minister. The online platforms would have to make their parameters clearly recognizable in the future. “For example, the weighting between quality, price and other factors.” Consumers would be strengthened because they could better recognize abuse and take action against it more easily. Lambrecht also announced: "Cross-border violations are also subject to fines."